Communications and Marketing Social Media Lead
As a volunteer, the Communications and Marketing Social Media Lead plays an integral role in ensuring social media marketing aligns with Regina Cat Rescues initiatives and values.
You will assist in the creation and execution of an annual marketing campaign strategy. You will supervise, lead, and delegate tasks to a team of social media content creator volunteers to manage ongoing social media needs. As a remote-based organization, you will be working from home mostly, aside from the occasional time when you meet individuals in person.
Responsibilities
Collaborate with volunteers within the Communications and Marketing team to create, plan, and execute a marketing campaign through RCR’s various social media platforms; and create and maintain calendar that reflects the annual marketing strategy
Receive, review, and respond to relevant emails from other volunteers and the public
Manage various RCR social media platforms which include but is not limited to:
Manage and edit content for photos of adoptable RCR cats
Manage and coordinate content for regular weekly and monthly features:
Promote various fundraising initiatives
Review incoming messages and comments through social media platforms, responding/directing relevant messages accordingly
Creating graphics and content with requests for donations/volunteers, donor recognition
In collaboration, create graphics and content for education posts to highlight the various programs RCR provides and/or initiatives
Supervise and train a team of Social Media Content Creator volunteers, delegating tasks as deemed necessary
Assist with website and design and management in the event the Communications and Marketing Website and Design Lead is absent and/or vacant
Commit to monthly meetings with the Operations Manager and Communications and Marketing team members where an oral/written report will be provided
Other responsibilities as directed by Board of Directors
Time Commitments
4 - 6 hours per week.
Please note while we do our best to accurately reflect time commitment required to ensure interested individuals are aware, it may fluctuate depending on the time of year and seasons
Knowledge, Skills and Abilities
Age requirement of 18+ is a must, a valid license and access to reliable transportation is required
Commitment to RCR’s mission and love of animals
Management of social media and content creation experience considered a strong asset
Access to phone/computer/internet/email is a requirement, as you will be provided an RCR email address and method of communication is primarily done through email
Proficient with writing and editing with a high attention to detail
Experience with graphic design software and Google software
Excellent organizational and time management skills
Effective communication and interpersonal skills
Ability to work well independently or as a team player