Media Relations Coordinator

As the Media Relations Coordinator volunteer, you will play an important role in showcasing Regina Cat Rescues efforts to the public.

You will work closely with members of the Communications and Marketing team to develop a marketing strategy, and work to implement it and bring media attention to RCR’s day to day operations and various initiatives. As RCR does not operate out of a facility, this role is a home-based position, with occasional in-person meetings.

Responsibilities

  • Assist in the creation of an annual marketing strategy

  • Complete proactive media outreach to ensure RCR’s operations and initiatives receive the appropriate media coverage and attention

  • Collaborate with RCR volunteers to stay up to date with all initiatives, so you can update the marketing calendar and arrange interviews, media coverage, etc. as appropriate

  • Promotion of events and fundraising initiatives in community publications and listings - both online and offline

  • Receive, review, and respond to relevant incoming emails from RCR volunteers and the public

  • Assist with providing education to the public/volunteers as needed in collaboration with the Community Education Facilitator

  • Commit to monthly meetings with Operations Manager and RCR teams, where you will provide an oral/written report

  • Other responsibilities as directed by Board of Directors

Time Commitments

  • 2 hours per week.

    Please note while we do our best to accurately reflect time commitment required to ensure interested individuals are aware, it may fluctuate depending on the time of year and seasons

Knowledge, Skills and Abilities

  • Age requirement of 18+ is a requirement, with a valid license and reliable transportation considered an asset

  • Commitment to RCR’s mission and love of animals

  • Access to phone/computer/internet/email is a requirement, as you will be provided an RCR email address, which is the primary means of communication

  • High attention to detail and well organized

  • Past media relations experience is an asset

  • Proficient with Google software and apps

  • Excellent written and oral communication

  • Great interpersonal skills

  • Ability to be self-directed, while taking direction from team leads

  • Efficient problem solving and creative thinking skills

  • Ability to work well independently and as a team player

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